You Just Launched Your Small Business New Website. What’s Next?
- NPS Design Studio
- Sep 4
- 3 min read
You’ve just launched your brand-new website! Congratulations! That’s a huge step, but it’s only the beginning of a journey that will help you build your business and strengthen your brand. Launching a new business website is an important start. Now it’s time to put that website to work for your business. Fortunately, we’re here to tell you how to do that and how NPS Design Studio can help!
A new website is like a digital storefront. It sets an important foundation for your business and gives you something to build from. Like a physical storefront, people aren’t necessarily going to show up just because you open the doors. When it comes to digital marketing, there is no such thing as “if you build it, they will come.” That’s why you need a solid post-launch digital marketing plan to help draw visitors to your site and ensure that it’s doing what you made it to do. You’ll need to do a number of things to get the most out of your new website. Read on as we break them down one by one:
Establish SEO Essentials
Search engine optimization is one of the most important things you can do for your website, and SEO fundamentals extend beyond keywords. Almost every aspect of your site is important: clean, descriptive URLs, well-written title tags and meta descriptions, and helpful alt text for images. Be sure GA4 (Google's current analytics platform) and Google Search Console are set up so you can track performance and indexing from day one. At NPS, we provide on-page SEO tune-ups so that we can make even existing websites more discoverable in search and more accessible to your customers.
Make Sure the Content is There
Blogs, FAQs, case studies, and other website content provide valuable SEO services, sure, but they’re also important for establishing your site as a place where visitors want to go. It should be a place where visitors can learn more about your business, get answers to real questions, and leave with valuable insights rather than a sales pitch. This is where content strategy and development from NPS Design Studio comes in. We can help you to craft content that delivers on SEO fundamentals while also providing valuable, one-of-a-kind information that customers want.
Leverage the Power of Social Media
How do people find your site? Search engines are one way, but these days, many people find new products and services primarily via social media. This means that a successful website will be one that connects with and utilizes the power of social media channels. As with site content, social media posts should do more than advertise. They should educate, entertain, and drive engagement. From planning your social media calendar and crafting unforgettable posts to producing reliable analytics, NPS Design Studio has you covered.
Look Out for Local
Whether you’re a national company or a local outfit, many businesses rely on local customers coming into physical locations. In that case, you’ll need to be able to be found in local searches, and you’ll need to build trust within your community. That includes reputation management: things like local listings, customer reviews, and referrals. It starts with optimizing your Google Business Profile to ensure that customers see accurate photos, services, locations, and hours. You also need to keep your NAP (Name, Address, Phone) consistent across directories for better local trust and ranking. NPS can help you manage all of this, from listing consistency to building a stronger reputation with local reviews and directory support through our Birdeye platform.
Measure, Learn, Improve
You can’t fix something if you don’t know what’s broken, and that goes for your website, too. Making sure that you have access to key analytics is vital to getting the most out of your site in the long term. At NPS, we provide SEMrush Reporting with actionable recommendations each month. This way, we can work together to create a plan that will adjust your website based on traffic trends, rankings, conversions, and more, so that your site is helping you to meet your goals every step of the way.
Hopefully, we’ve shown you that your new website isn’t the end of the road, but a first step on an exciting new business journey! Like any journey, the path ahead can sometimes seem a little intimidating at first, but with the right digital marketing partner by your side, you’ll be ready for every adventure! If you’re ready to start your journey, reach out to NPS Design Studio and set up a discovery meeting today!