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If You Build It, Will They Come? Think Again!


If You Build It, Will They Come? Think Again!

Alright, let’s set things straight. You've got your shiny new website up and running, but are the customers knocking on your digital door? If you’re hearing crickets, it’s time for a heart-to-heart.


You’re probably thinking, “I’ve built it, so where’s the parade of customers?” Newsflash: Setting up a website is only step one in the marathon of digital success. Just having a website doesn’t guarantee visitors, conversions, and loyal customers. It’s a competitive world out there, and even if you’re offering a unique twist on a product or service, you've got to strategize.


Here’s the lowdown:

  • Optimize that site! Embrace search engine optimization (SEO) with high-value content and local search optimization.

  • Understand how your potential customers (target audience) search for services like yours on Google.

  • Peek at your competitors. What are they doing right? What are they doing wrong? A little competitor and keyword research can go a long way.

  • Make sure your website welcomes everyone, including folks with disabilities by getting your business website WCAG and ADA compliant.

  • Your online reputation is everything! Yes, those Google reviews matter!


It’s a winding road ahead, but I’ve seen businesses thrive over my 30 years in marketing. It requires dedication, investment (both time and money), and sometimes a guiding hand. If you're hesitant about seeking help or learning new tricks, maybe the digital market isn’t your arena. And trust me, crossing your fingers and hoping for the best each month won’t cut it.


It's tough love, I know. But ask successful business folks around you. Most will tell you they’ve reinvested a hefty chunk of their profits back into the business in the form of marketing.


While digital marketing and SEO are vital, there's another cornerstone to consider…


Ever heard of reputation management? Do you have a solid Google business profile? How many social media channels are relevant to your business? Consider working with a content strategist (yes, that's folks like us—the SEO pros). And then there's the world of digital marketing, driving customers to your website while working on all the above. Ever tried creating Google ads on your own? Overwhelming, right? Yet, it’s essential.


So, after all the hard work, are customers guaranteed? Maybe, but they're also evaluating your online reputation. Think about your own habits. Don’t you often choose businesses based on reviews?


To stay ahead, it’s essential to find potential customers where they are. Track their behaviors online. The key to this? Paid advertising. This means ads on social platforms, Google, display ads, and more. The list goes on, but that’s a conversation for another day.


Don't navigate the digital landscape alone. At NPS Design Studio, we're experts in digital marketing, website promotion, and search engine optimization. Ready to elevate your business online? Get in touch with us today and let's craft your success story together!



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