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Why Web Accessibility Matters for Site Owners

Why Web Accessibility Matters for Site Owners

In today's digital age, web accessibility is more essential than ever for website owners across all markets and industries. Despite its importance, however, many website owners remain unaware of the risks and benefits associated with accessibility. Did you know that millions of users with disabilities face challenges navigating the web every day? Addressing these issues is not only a legal necessity but also a strategic business move. Let’s explore why web accessibility matters for site owners and how a web accessibility solution such as accessiBe offers a comprehensive solution to ensure compliance and enhance user experience.


Why is compliance with WCAG and ADA standards such a benefit to website owners?


Accessibility helps reduce legal risks. The Web Content Accessibility Guidelines (WCAG) are essential rules, behaviors, code standards, and design guidelines intended to make websites usable for people with disabilities. Ensuring compliance with WCAG and ADA standards provides site owners with peace of mind, knowing their sites meet regulatory requirements and minimize legal exposure. Here are some key points to consider:


  • The Americans with Disabilities Act (ADA) requires websites to comply with the Web Content Accessibility Guidelines (WCAG) at Level AA. If a website doesn't comply, the owner of the website may receive a compliance demand letter or face a lawsuit.


  • In 2023, website accessibility lawsuits constituted 34% of all ADA Title III lawsuits filed in federal court, accounting for 2,794 out of 8,227 total cases. This trend highlights the importance of compliance.


  • The Department of Justice (DOJ) has increased the enforcement of ADA requirements, directly fining organizations for non-compliance. In 2021 alone, over 300,000 demand letters were sent to site owners, with an estimated 93% of these cases being settled outside of court for amounts ranging from $20,000 to $150,000.


Accessibility enhances user experience. Accessibility isn’t just for those with disabilities. It enhances usability for everyone. Clear navigation and intuitive layouts (hallmarks of accessible design) benefit all site users by offering a smoother online journey. accessiBe, the number-one solution in web accessibility for WCAG & ADA compliance, ensures your website is not only compliant but also more navigable and user-friendly. This creates an inclusive experience that benefits all visitors and sets your site apart.


Accessibility can boost SEO performance. There's a direct relationship between website accessibility and SEO. Implementing accessibility measures helps increase the number of people who can access your site, thereby growing your potential customer base. Users who cannot view your site are lost opportunities. They’ll simply shop elsewhere. In addition, an accessible website performs better overall. A study by SEMRush and showed that after sites implemented accessibility measures, 12% saw an overall traffic increase, and 73% saw a boost in organic search traffic. Accessibility measures help to ensure your website is both accessible and optimized for search engines.


Accessibility helps expand your audience reach. Websites are built for people, and expanding your audience reach means opening your site to users with disabilities. This inclusion taps into new customer segments, offering greater growth potential for your business. According to the World Health Organization, over 1.3 billion people, or 16% of the world's population, experience some form of disability. By making your website accessible, you can reach this significant audience segment, leading to increased engagement and business opportunities.


Accessibility improves your brand reputation. Making your website accessible builds a positive brand reputation. By being inclusive and accessible, you show that you care about all users, which improves how people see your brand. This leads to better customer loyalty and trust!


In the end, ensuring your website is accessible through a web accessibility solution such as accessiBe results in numerous benefits. It reduces legal risks, enhances user experience, boosts SEO performance, expands audience reach, and improves brand reputation. By prioritizing accessibility, site owners can create a more inclusive and successful online presence.


Are you interested in WCAG and ADA compliance services that will ensure your website is easy to navigate and use for everyone? Maybe we’re a good fit for each other! Let’s find out! Reach out to NPS Design Studio and set up a discovery meeting. We’d love to hear from you!


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