What is the first thing you think of when you think of web design? Color scheme? Visual layout? Images? Branding and navigation? A strong content strategy is just as foundational as any of these elements in making your website a success, and it can be easy to get so wrapped up in telling your brand story that you forget to keep the needs of users in mind. Here are three often-overlooked features that every website should have to help convert site visitors to customers.
Social Proof. First coined by author Robert Cialdini in his book Influence: The Psychology of Persuasion, the term “social proof” refers to reviews and testimonials, personal recommendations, awards, industry associations, Google reviews, and more. What might surprise you is that 79% of consumers have said that they trust online social proofs like these as much as recommendations from people they know. That’s a pretty good reason to have some on your website.
Call to Action. You may be surprised at how effective it can be to simply ask for the sale. Unfortunately, many businesses get so distracted during web design that they neglect this simple step. Whether you’re hoping that visitors to your site take advantage of a sale, subscribe to your newsletter, or simply reach out via telephone, your call to action should be clearly displayed on your homepage for all to see.
All the Contact Options. Ultimately, site visitors are more likely to become customers if it’s easy for them to get ahold of you. While you may have a preferred way that prospects get in touch, they have their own preferences, too, so it pays to make it easy (and obvious) for site visitors to know how to contact you any way that you’re available, including contact forms, an email address, social media, phone number(s), and more.
Is your website missing any of these crucial elements? Are you interested in a professional site with a properly optimized homepage for your business? We may be a good fit for each other! Reach out to NPS web design and marketing in Springfield, MO to set up a discovery meeting. We’d love to hear from you!