NPS DIGITAL MARKETING STRATEGIES
TARGET WHO YOU WANT, WHEN YOU WANT, WHERE YOU WANT
Welcome to NPS Design Studio, a Digital Marketing Consulting Agency that helps businesses like yours achieve unique goals. Our expert professionals will partner with your business to deliver tailor-made practical solutions, fast. Since 2008, we’ve supported numerous clients - and we’re confident we’re the right Digital Marketing Consulting Agency for you.
Digital strategy focuses on using technology to improve your business performance.
In today’s day and age, digital media is crucial for any organization’s advertising and marketing goals. By utilizing digital media in your marketing, it is faster, easier, and cheaper to reach your best potential customers.
Target only key prospects most likely to purchase your products or use your services
Digital media is more cost effective than traditional media marketing methods
Levels the marketing playing field with your larger competitors
Digital marketing is measurable with increased transparency and control of your media investment and ROI
Digital has hundreds of unique digital tactic capabilities, so each digital media plan we create is customized to our customers business needs and budget
Data driven campaign optimizations & A.I. automation increases our campaigns performance and ROI
We will work closely with you to create the best digital marketing campaign for your business and budget.
DIGITAL MARKETING SERVICES
Targets 1st party data lists
Targets users based on demographic, psychographic, or intent
SITE LIST CAMPAIGN
Targets a whitelist of desktop domains
MOBILE APP CAMPAIGN
Targets specific Mobile Apps to target users on mobile/tablet devices
Reaches users who visited a site or clicked on an ad
Maximizes reach across a wide variety of domains
RUN OF NETWORK CAMPAIGN
Maximizes reach across a wide variety of domains
Delivers ads in-line with specific content utilizing dynamic creative assets
HYPERIOCAL (GEO-FENCING) CAMPAIGN
Targets Mobile App users based on their current location
Targets users within email
CTV/OTT TARGETING CAMPAIGN
Delivers ads based on what consumers watch.
Web Development FAQ's
Why work with a small digital marketing agency?Working with a small digital marketing agency like NPS Design Studio means you’ll receive personalized attention and tailor-made solutions to your specific business needs. Our agile team can quickly adapt to changes and is deeply invested in your success.
How much should I spend on digital marketing?The amount you should spend on digital marketing varies based on your business goals, industry, and competition. At NPS Design Studio, we work closely with you to create a customized digital marketing plan that aligns with your budget and objectives, ensuring you get the best return on your investment.
How do I choose a web designer or web developer?When choosing a web designer or developer, look for experience, portfolio quality, and client testimonials. At NPS Design Studio, our expert team has 90+ years of combined experience in various platforms, including Wix, WordPress, Duda, Shopify, BigCommerce, and Squarespace and more. We are dedicated to creating custom designs that align with your brand and goals.
How long does it take to build a website?The time it takes to build a website can vary based on complexity, features, and the platform used. Typically, a standard website takes around four to six weeks to complete. It can be faster or slower depending on many factors like how long it takes you the customer to get us all the assets (like pictures and videos). Maybe we are writing content for your site, that also takes time. At NPS Design Studio, we try to work as efficiently as possible to help ensure your website is built within a reasonable timeframe without compromising quality. Be sure to tell us about important deadlines up front!
What exactly is web development?Web development involves constructing, crafting, and maintaining websites. It includes elements such as web design, web content, e-commerce, bookings, and other functionality or plugins and apps. At NPS Design Studio, our web development services aim to create a website that is visually appealing, user-friendly, optimized for search engines and performance, and tailored to your business’s unique needs.
What are web development agencies?Web development “agencies” are companies that specialize in creating and maintaining websites for clients. These companies typically house a team of professionals, including web designers, developers, content creators, SEO experts, and digital marketers. NPS Design Studio is a web development and digital marketing company that combines creativity and technology to build websites that are engaging, functional, and tailored to your business needs.
What are the various web development services and platforms?Web development services include website design, content creation, SEO optimization, performance optimization, and security implementation. Common platforms, also know as content management systems (CMS) used for building websites are WordPress, Wix, Duda, Shopify, BigCommerce, and Squarespace. NPS Design Studio offers a range of web development services across these platforms, ensuring a custom solution that best suits your business.
Can web design be affordable for my business?Yes! Web design can be very affordable. The cost of web design varies based on complexity and features. At NPS Design Studio, we offer budget-friendly options and work with you to create a custom plan that aligns with your marketing budget while still achieving a high-quality and effective web presence for your business.
What are the benefits of professional web development services?Pro web development services can significantly enhance your business branding and online presence. Benefits include a professional-looking website, an improved user experience, increased visibility through SEO, and better conversion rates. Additionally, a well-built website establishes credibility, enables you to reach a wider audience, and can be essential to your overall branding and marketing strategy.
What is custom web design and web development?Custom web design and web development involve creating a website tailored specifically to your business’s needs and goals instead of using a pre-built template. Custom web design allows for greater flexibility in layout, features, and functionality. At NPS Design Studio, we’ll work closely with you to understand your vision and your needs and create a unique website that reflects your brand and serves your objectives.
Is web development very important today?So important! Web development is absolutely crucial in today’s digital age. If you’re a business (large or small), a website acts as your online storefront, and for many customers, it's their first interaction with your business. Professional web development at NPS Design Studio strives to render your site both functional and aesthetically pleasing, all while being optimized for search engines, which is essential for reaching a wider audience and establishing credibility. Your website is where you push all traffic, from all advertising - online or from print, billboards, business cards, etc.
What makes a good web development company?A good web development company has a combination of combined years of experience, technical expertise, creativity, and a customer-centric approach. It should have a track record of delivering functional and engaging websites, be knowledgeable about the latest trends and technologies, and be able to offer customized solutions. Furthermore, effective communication, transparency, and a commitment to deadlines are key traits of a reliable web development company. At NPS Design Studio, we pride ourselves on embodying these qualities to serve our clients.
What is a digital marketing strategy? And why it is important?A digital marketing strategy is a plan of action that outlines how a business will use various online channels and tools to achieve its marketing goals. At NPS Design Studio, we know it’s important because it helps businesses connect with a broader audience, generate leads, improve brand awareness, and track performance. Without a strategy, your digital marketing efforts may lack direction and efficiency.
What exactly is digital marketing?Digital marketing encompasses all marketing efforts that use the internet. It includes channels such as social media, email, search engines, and websites to connect with potential customers. Digital marketing can involve content creation, SEO, pay-per-click advertising, display advertising and retargeting (often called display remarketing), social media campaigns, and more, aimed at engaging audiences and driving business goals.
What is best digital marketing strategy for immediate results?There can be many answers to this question, and each would depend on what your business is attempting to accomplish with its digital marketing, but in general most would say that Pay-Per-Click (PPC) advertising is one of the most effective digital marketing strategies for immediate results. By using PPC, you can place your ads in front of potential customers who are actively searching for products or services like yours. Additionally, social media advertising can also yield quick results by targeting a specific audience segment. But before diving into any digital marketing strategy, it's essential to set up your Google properties and reporting. No matter your marketing mix, customers are likely to Google your business and visit the website first. A strong Google presence, utilizing its many tools and features, helps direct traffic to your website. Therefore, while Google Ads or PPC are key drivers, the success of your digital strategy hinges on effectively combining these elements.
What is a digital marketing strategy and how do I create one?A digital marketing strategy is a comprehensive plan that outlines how you'll achieve your marketing objectives using online platforms and tools. To create one, start by setting clear and measurable goals. Next, identify your target audience and understand their needs. Choose the right digital channels to reach your audience, create engaging content, and set a budget. Regularly monitor and analyze your campaign’s performance to make necessary adjustments. At NPS Design Studio, we can help you craft a tailored digital marketing strategy to effectively meet your business objectives. We also offer monthly reporting and marketing meetings to ensure you fully understand your campaigns and their results. We believe in empowering our clients with the knowledge of their digital marketing performance.
What is an example of a digital marketing strategy for a brand?An example of a digital marketing strategy for a brand might involve merging content marketing, social media campaigns, and search engine optimization. Say, a clothing brand crafts engaging blog posts on fashion trends and shares these posts on social media to establish a community. Concurrently, they optimize their website and content for search engines to enhance visibility and employ email marketing to nurture customer relationships. To further draw prospective customers, the brand can explore Google Ads or Pay-Per-Click advertising, display ads, or retargeting, making their digital marketing strategy even more comprehensive and effective.
How important is content in a digital marketing strategy?Content isn't just important, it's the foundation of nearly every digital marketing initiative we take on at NPS Design Studio. It’s the backbone of your online presence, enabling you to attract, engage, inform, and convert your audience. High-quality content, which stems from thorough competitor and keyword research and reporting, aids in identifying opportunities, boosting SEO rankings, and delivering value. By effectively conveying your brand's message and fostering meaningful relationships with your audience, it truly substantiates the old adage - Content is king!
How do I create a digital marketing strategy that actually works?Creating an effective digital marketing strategy begins with setting clear, realistic goals tied to your business objectives. Understand your target audience—their preferences, pain points, how best to reach them and solve their problems or needs. Allocate your budget strategically across the chosen channels and develop high-quality content that resonates. At NPS Design Studio, we leverage tools like SEMRush to continuously monitor campaign performance and discover valuable marketing insights. This data-driven approach allows us to constantly fine-tune your strategy for optimal results.
How important is social media in digital marketing strategy?Social media plays a crucial role in a digital marketing strategy. It's not just about connecting with your audience on a personal level but also building brand awareness, generating leads, and driving website traffic. At NPS Design Studio, we offer a comprehensive social media messaging service that helps businesses leverage these platforms to gain valuable insights into customer preferences. With this strategy, we empower your brand to refine products, services, and marketing efforts while boosting engagement and conversions.