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Google’s August 2024 Update – What You Need to Know


Google’s August 2024 Update – What You Need to Know

NEWS ALERT!

 

At NPS Design Studio, we're as invested in your website’s success as you are. When we notice something that’s impacting site performance or traffic, we make it a priority to share that information. Recently, the Google August 2024 core update for search has caused significant shifts in website rankings, and we want to keep you informed about what this means for your business. Here’s what you should know:

 

Ranking Changes: The August 2024 core update has caused significant ranking fluctuations for many websites. Some businesses saw ranking drops, while others experienced improvements. This kind of volatility is common during Google’s broad core updates, which adjust how content is ranked across various industries. Monitoring your website’s performance through tools like Google Search Console or SEMRush is essential to quickly identify any changes in rankings or traffic and make necessary adjustments​.

 

Content Focus: Google continues to prioritize websites that offer genuinely helpful, user-focused content. Sites that provide clear, valuable information that addresses users’ needs are more likely to perform well in search results. In this update, Google has placed a greater emphasis on rewarding original, high-quality content from smaller and independent publishers. Focusing on delivering a positive user experience, with content that is both informative and easy to navigate, will help position your website for future updates.

 

Don’t wait for something to go wrong to improve your website:

 

We recommend consistently improving your website and its content. If you’re regularly working to make your site better for users, you lower the chances of being negatively impacted by Google’s core updates.

 

How NPS can help:

 

  • If you’re not already receiving monthly SEMRush reports, which provide detailed insights into keyword rankings, competition, and overall site health, let us know if you’d like more information.

  • We also offer monthly blog article creation and social media messaging, two of our most popular services for boosting engagement and SEO.

  • Google Business Profile (GBP) Google Business Profile (GBP) and Reputation Management FREE reports are another good way to learn if you have any missed SEO opportunities and see how you rank against the competition! We also offer reviews of your GBP to look for missed opportunities.

  • Take an SEO Discovery Meeting with NPS! Get a thorough assessment of your website’s performance with NPS Design Studio. We’ll review tools like Google Analytics and Search Console to identify issues and opportunities. Plus, you'll have the opportunity to get expert insights from a senior NPS team member and an SEO professional. Let us help you uncover opportunities to improve your rankings and grow your online presence.

 

Need some assistance? The web is always changing, and sometimes those changes can impact your site’s performance. When that happens, NPS Design Studio is here to help. Whether you need SEO audits, keyword insights, or personalized advice, we can help support your website’s health and growth. Reach out to NPS Design Studio today!

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